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Crazy Metal

How This Facade Went Viral Overnight!


�� Just last month, Crazy Metal's Kinetic Facade on the Nova Shopping Center in Milan went viral on social media. The challenge was clear: create a facade that would capture attention and draw visitors to the newly renovated center.

Within days of its unveiling, photos and videos of the Kinetic Facade were being shared thousands of times across Instagram and Facebook. Media outlets picked up the story, dubbing it the “most Instagrammable facade of the year.” ��

“Crazy Metal has truly outdone themselves,” says Marco Ricci, head of marketing for Nova Shopping Center. “Our social media engagement has skyrocketed, and foot traffic has increased by 50%. We couldn’t be happier with the results.”

Ready to make your project a social media sensation? Contact Crazy Metal today to discover how our Kinetic Facade can elevate your brand. Don’t forget to ask for our Call-to-Action Support List to receive a Free Guide on Maximizing Social Media Impact with Architectural Design!



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